July 3, 2022

Columbus Post

Complete News World

150 companies change their brand claims

McDonald’s “I love it”, “Nespresso, what else?” Who does not know the disgusting words of big companies. Or Ikeas “Are you still alive or already alive?”. About 150 companies have launched a new campaign with Berlin-based advertising agency Anthony to encourage Germans to get vaccinated. Today, Tuesday, they all change their well-known advertising claims at once.

BMW’s “clean driving joy” soon becomes the “vaccine joy”. “Vaccine, I like it” is now on McDonald’s. Also in Mercedes, “best or nothing” is abbreviated as “vaccine or nothing”.

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